Donna was inspired in True Caller and WhatsApp. The difference of this app to those already on the market was to have individual actions for each contact meaning having personalized status updates, events reminders, auto reply messages, block contacts, scheduled phone calls and even linked all this making mini networks between friends.
The challenge in this project was to design a self intuitive interface that can provide easy access to all this features and let visualize which contacts were linked in a limited app space.
This project was also driven with a design thinking approach that let us experiment with different versions of the app and get direct feedback from different personas.
1. Simplified interface
2. Heat map to track user actions