Pressie evolve the art of gift-giving by enabling users to effortlessly send high-end or exclusive products with just a single click via the app.
We work to ensure parity between the app and portal experiences, facilitating swift selection and delivery of gifts from client to friend, and seamless redemption by the recipient. At the heart of this challenge lay the imperative for prompt mailing responses, crucial for clients to verify purchases and for recipients to receive redemption instructions as soon as possible.
Through a series of iterative improvements, driven by user feedback and collaborative efforts within the team, app and portal experiences underwent transformative enhancements. Guided by a design thinking approach, each iteration brought us closer to our goal of delivering a truly rewarding user experience.
Key features of this evolution included a fully responsive portal and email system, ensuring seamless accessibility across devices. Additionally, we streamlined the user interface, prioritizing simplicity and intuitiveness to enhance user satisfaction and engagement.
