Online retailer focused in baby products in all Mexico.
The project requirement was to present a fresh design that will also benefit performance and improved user experience. The redesign was inspired in several websites such as; Pottery Barn, Target, Carters and Walmart.
We performed a benchmark using these sites in order to gather what they were doing better and adjust it to Bebe2Go style and user experience. From this benchmark we improved: the distribution of new products in the home page, the main menu categories display, product page with product information and related products. One step check out was designed in order to help the user to finalize the purchase.
1. Google Analytics for campaigns
2. Heat map
3. AB testing
4. Full responsive
5. UI and UX improved