Pressie was a startup that allowed the user to send high end products or exclusive products through the app with a single click.
The challenge was to make both app and portal experience equal, the faster the client could select a gift and deliver to a friend and the friend in return redeem it the better. The mailing response was the most important feature for the client to verify his purchase and whoever is going to redeem the product can receive the instructions.
Both experiences improved after several iterations driven with the help of users and the team (design thinking approach).
1. Portal full responsive
2. Emails full responsive
3. Simplified user interface for a rewarding experience