Pressie was a startup that allowed the user to send high end products or exclusive products through the app with a single click. The challenge was to make both app and portal experience equal, the faster the client could select a gift and deliver to a friend and the friend in return redeem it the […]


This portal allowed start ups to connect between founders, angel investors, other start ups, possible talent and public in general interested in the Mexican start up scenario; by presenting each start up information in a elevator speech approach. The challenge was to present all start ups in a mosaic where the reader was able to […]


Online retailer focused in baby products in all Mexico. The project requirement was to present a fresh design that will also benefit performance and improved user experience. The redesign was inspired in several websites such as; Pottery Barn, Target, Carters and Walmart. We performed a benchmark using these sites in order to gather what they […]


Donna was inspired in True Caller and WhatsApp. The difference of this app to those already on the market was to have individual actions for each contact meaning having personalized status updates, events reminders, auto reply messages, block contacts, scheduled phone calls and even linked all this making mini networks between friends. The challenge in […]

Linio 2014

Linio is a Latin American eCommerce covering 10 countries and divided in retail products from home appliances to electronics and fashion. Linio’s impact in the Mexican eCommerce scenario was so disruptive that forced mayor players to re release their eCommerce to compete directly with Linio. The challenge was to remain on top of other eCommerce […]


DirectHero was a motor insurance(broker). The main goal of this site was to make the purchase experience as simple as possible. Therefore the happy path was designed to be done in 3 steps, steps that can be seen in the wireframes above. A benchmark was performed identifying the features, how the information is requested, the […]