DirectHero was a motor insurance(broker). The main goal of this site was to make the purchase experience as simple as possible. Therefore the happy path was designed to be done in 3 steps, steps that can be seen in the wireframes above. A benchmark was performed identifying the features, how the information is requested, the amount of information and the success submitting information page or quotation page. All the site was designed for desktop and we choose the main features for the mobile version.
The greatest challenge was to understand how regular insurance works and how to minimize traditional steps into only 3.
