Donna was inspired in True Caller and WhatsApp. The WOW features from Donna were that the app centralized in the contact you were having communication with letting you personalized status updates, events reminders, auto reply messages, scheduled phone calls and even linked all this making mini networks between friends.
The challenge in this project was to design a self intuitive UI that can provide easy access to all this features and let visualize which contacts were linked in a limited app space.
This project was also driven with a Design Thinking approach that let us experiment with different versions of the app and get direct feedback from different personas.
1. Simplified UI.
2. Heat map to track user actions
3. Hybrid app that allowed us to change UI elements with ease and do AB testing.