DirectHero was a motor insurance (broker). The main goal of this site was to make the purchase experience as simple as possible since no one enjoys to buy insurance. therefore the happy path was designed to be done in 3 steps, steps that can be seen in the wire frames above.

My challenge as in the entire team here was to understand how regular insurance works and how to minimize traditional steps into only 3.

These wire frames became a white label with the following features:
1. Responsive.
2. Modular
3. Supported multiple themes.

Home Page

Checkout Page

Quoting Starter

Quote Page

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