Online Retailer focused in baby products in all Mexico.
The project requirement was to present a fresh design that will also benefit performance and improved user experience. The redesign was inspired in several websites such as; Pottery Barn, Target, Carters and Walmart.
We performed a Benchmark using these sites in order to gather what they were doing better in order to adjust it to Bebe2Go style and user base. from this Benchmark we improved: the distribution of new products in the home page, Product page with product information, related products, suggestions and one click purchase, checkout page, shipment tracking, re purchase options and re targeting.
1. Google Analytics for campaigns.
2. Heat map
3. AB testing
4. full responsive
5. UI and UX improved by Design Thinking iterations with end users and the team.